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Haircare win for Boutique

nealwolf

Salon Promotions has appointed Boutique to manage its digital and traditional public relations.

Lancashire-based professional haircare distributor, Salon, provides brands to UK hair salons, as well as offering training and educational events for stylists.

Boutique’s role will be manage the PR strategy for Salon, as well as its own brand, Neal & Wolf.

“We’re excited to be working with Boutique to direct our PR strategies for both consumer and commercial audiences,” said Jack Hutchinson, Commercial Director at Salon Promotions.

“The UK hair and beauty market is at an exciting time with leading innovation and product development – we’re confident the Boutique team will help tap into this building awareness of our award-winning, salon-centric approach to haircare as we continue our success momentum.”

The Leeds agency will lead awareness and educational-focussed campaigns for Salon, while for Neal & Wolf it will focus on trend-led reactive and product gifting activity across B2C and B2B.

“Working with the Salon Promotions team has been an absolute delight so far, their enthusiasm and love for the business has put them in a fantastic position for significant growth which we’re proud to be navigating with PR,” added Simon Bollon, Managing Director of Boutique.

“We have a vast experience of delivering product focussed and B2B campaigns and look forward to meeting and exceeding their future business goals while dominating the UK hair and beauty market.”

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