Magic Radio and Greatest Hits Radio listeners will be able to unlock a new way to listen to their favourite stations from today, as Bauer Media Audio UK launches premium subscription services for both brands.
For a monthly fee, the premium subscription service allows listeners to access the stations 24/7 in an ad-free, uninterrupted listening environment, and thanks to cutting edge song skip technology, allows skips on up to 6 tracks per hour on app, web and voice activated devices like Amazon Alexa, even while listening to live radio.
In addition to the greater levels of personal control and flexibility that the premium service offers, subscribers also benefit from more exclusive choice, with access to subscription-only webcast stations.
For listeners of the nationwide network of Greatest Hits stations, this means exclusive access to five brand new stations: Simon Mayo’s Album Tracks, Good Times Anthems, Greatest Hits of the 70s, Greatest Hits of the 80s and Greatest Hits of the 90s.
Exclusive Magic Radio stations will include Girl Power, Slow Dance, Soul Floor Fillers, Power Ballads and Boybands. These will be available alongside existing Magic stations including Chilled, Soul, Mellow and Musicals.
Graham Bryce, COO of Bauer Media Audio UK said “At Bauer, we pride ourselves on truly understanding our audiences and constantly innovating to ensure we deliver high quality content – whenever and however our listeners want it. We’ re thrilled to be able to launch this premium service for Greatest Hits Radio and Magic Radio delivering our listeners new content and new levels of control in a way no other company in the UK is offering right now.”
Greatest Hits Radio Premium and Magic Radio Premium will be available as a free 30-day trial, followed by a payment of £3.99 a month. Listeners can sign up within the Greatest Hits Radio or Magic Radio apps, or online at the Planet Radio website. For the one monthly fee, listeners will also have access to Bauer’s other premium brands including KISS, Absolute Radio Planet Rock, Kerrang!, Jazz FM and Scala Radio.
Magic Radio Premium is available now, with Greatest Hits Radio Premium launching in mid-February.
