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Greater Manchester software firm e-f group acquires London business


Denton-based software company e-f group has acquired London-based software solutions business Air Publishing Limited for an undisclosed sum.

The company said the acquisition will bolster its capabilities and offering in building tailored software, add talent to its existing Manchester team, and make SaaS and data services core to its proposition. 

e-f group currently specialises in procurement and menu management software for the hospitality industry.

Paul Mizen, CEO of e-f group, said: “This is an exciting deal for us and is all about the future of e-f group. We have heavily invested acquiring APL which will take us to that next level, supporting our vision to become world leaders in solution and software development.

“This falls in line with our core purpose, which is to maximise the efficiency and value of our clients and business partners.’”

Kerry Pitt, Managing Director of APL, added: “We have partnered with e-f group for the last seven years and through collaboration and co-innovation our Freshmarkets platform has developed to become the leading procurement solution in the industry.

“It was a natural and exciting step to become part of e-f group and following the acquisition we have welcomed significant investment in our people which has scaled the team across the UK.”

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