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Grealish, Haaland, Toone and Roy Keane star in Greatest Show on Earth campaign

A host of international stars appear in Sky Sports’ new multichannel marketing campaign.

The Greatest Show on Earth is led by ringmaster Idris Elba and a reluctant clown (Roy Keane).

Among the featured sports stars are Erling Haaland, Jack Grealish, Ella Toone, Lewis Hamilton, Ben Stokes, Emma Raducanu and Sophia Dunkley.

It will appear on digital and out of home, with the main television commercial directed by Daniel Kleinman, who created the title sequences for the most recent James Bond movies. He was also responsible for the Peter Kay-fronted John Smiths campaign.

The music is Sing Sing Sing by Benny Goodman.

“2023 has already been a year of sport like no other and Sky Sports really does feel like the Greatest Show on Earth,” said Jonathan Licht, Managing Director of Sky Sports.

“Our viewers get to watch the best and most entertaining athletes in the world week in week out and through our long-standing relationships with our partners, we will continue to deliver the best sporting moments to fans.”

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