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Front gets spooky with Costcutter


Front has completed a Halloween campaign for Costcutter supermarkets.

The Sheffield agency came up with the “Scarily Good” theme, which will run across advertising and advertorials in national press.

“Halloween has become more and more popular with all our persona audience groups, and so we wanted an engaging and creative activation to our campaign that would really help to communicate our special offers, tasty recipe ideas and fun activities,” explained Jennifer Steel, brand manager at Costcutter Supermarkets Group. 

The campaign incorporates spooky recipes, drink ideas and craft activities including scary mask making kits.

“According to Mintel, Halloween sales last year exceeded £320m so it’s an important trading period for Costcutter. Our aim was to build on the ‘Scarily Good’ campaign to make it as compelling and engaging as possible – both to families and young adults,” said Lucy Redmond, senior account manager at Front.


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