Former head of ecommerce at sports nutrition brand Warrior, Adam Aubrey, has joined forces with agency veterans Rob Powell (Spike, Digital Sport North) and Duncan Colman (Spike, Bezio) to launch Primo, a new specialist marketplace agency.
Primo will help FMCG, health and nutrition brands navigate Amazon and other online marketplaces, providing strategies to simplify complex platforms and deliver measurable growth.
The “marketplace specialists” will provide services including full Amazon account management, strategy development, vendor negotiations and hands-on training to accelerate brand growth across online marketplaces.
The Leeds-based agency was founded by Aubrey, with the backing of Powell and Colman, who bring decades of combined marketing and agency experience.
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During more than five years at Warrior, Aubrey oversaw rapid growth, taking the brand to the number two sports nutrition position on Amazon UK, securing number one rankings for its Creatine and Whey products, and propelling Warrior into the top five FMCG businesses on TikTok Shop within 12 months.
Aubrey said: “Warrior was an incredible journey, but I knew I wanted to take what I’d learned and scale it across multiple brands. After a chance conversation with Rob, the idea for Primo was born and quickly became a reality.”
Powell said: “Adam had been a client at Warrior for around five years, and during that time the working relationship was excellent. I saw first-hand how he took accountability, built and led an amazing team, and consistently delivered results.
“I’ve met many people in business over the years, but very few of Adam’s calibre. I’m a big believer in the power of people, so when the opportunity arose to work with him, it was simply too good to miss.”
Colman added: “After more than a decade scaling Spike, this felt like the perfect moment to expand into a new area that complements our existing agency. I’m passionate about helping brands grow through ecommerce, and Primo is an exciting way to do that in the marketplace sector. We’re already seeing early success, and I’m excited to see what the future holds.”
Primo is already looking to expand its team, and is actively recruiting to support further growth.
