Former Tigerbond head of North and associate director Emma Streets has founded Streets PR, a specialist reputation management consultancy based in Leeds.
After spending 20 years both in agency roles, including her appointment as Northern chief at Tigerbond in 2024 and spells at agencies including Propaganda and Creative Race, and in-house with household names like major UK delivery company Hermes, later Evri, where she specialised in reputation management and crisis communications, Streets will now focus on reputation management and training aimed at corporates and founders through her own agency, Streets PR.
Drawing on her networks across Leeds and London, Streets will provide a consultant service that covers issues including cybersecurity, deepfakes and misinformation.
Her previous roles have spanned social media and influencer as well as traditional media engagement, internal communications, and public affairs.
Streets said: “I’ve worked in industries as diverse as healthcare, tech, beauty, education, ecommerce, and shipping. The last two decades have been transformative for each one, and crisis and reputation management has always played a key role, but it’s never been more business critical.
“Grounded strategic communications advice with input from subject specialists, from legal to cyber, and continually adapting to the media dynamics that we’re all operating in is essential for organisations across all sectors. I’m excited for this next chapter.”