Claire Bradbury has been named as the new CEO of Manchester Basketball.
Bradbury was COO of Salford Red Devils before quitting the club earlier this year, over unpaid wages and the absence of “essential operational tools.”
She joins Manchester Basketball at a pivotal moment for the organisation, as both its Men’s and Women’s teams are competing in Super League Basketball and, for the first time, on the European stage in the Men’s European North Basketball League.
She’ll lead a team that includes Head of Media, Peter Simmons and General Manager, Dominique Allen – a former Team GB Olympian and Commonwealth Games silver medallist
“Claire joins us at a transformational moment, and I am confident in her ability to help shape what Manchester Basketball becomes,” said franchise owner Ben Pierson.
“She brings not only deep industry experience, but a genuine understanding of this city and its sporting culture. With Claire, Dominique, and Pete forming a strong senior leadership team, we’re building something that will last – on the court, in the community, and in the way we run this organisation – and that will drive the long-term success we’re committed to delivering for Manchester.”
Prior to joining Salford Red Devils, Bradbury was Marketing and Sales Director at Sale Sharks and before that held senior positions at Brooks Running, Asics and adidas.
Her role will be to build the team’s brand off the court and engage with businesses and the wider community.
