Former Daily Mirror senior journalist Steven Kelly has launched a new, Stockport-based communications and social media consultancy, Finnoah PR.
Kelly – who also counts stints at Runcorn and Widnes World and Guardian Media Group and PR roles at the likes of Sway PR and Hough Bellis on a CV taking in over two decades in the media industry – will provide “a range of specialist media-related services, including top-tier coverage generation, content creation, crisis communications and social media management” with Finnoah PR.
Kelly said that, since moving into PR in 2015, he has secured top-tier coverage for clients, including with Reuters, PA Media – formerly Press Association – Sky News, BBC News, ITV News, Business Insider, The Times, Daily Telegraph, Daily Mail, Sky Sports, the Financial Times, and most other national UK consumer and trade outlets, including coverage for one sports event which ESPN translated into 13 different languages.
“Having worked in media for more than two decades, I have developed a thorough understanding of the media landscape,” he explained. “My journalism experience has been vital to my PR success. We know how journalists think and what they want.
“Finnoah PR is an extension of my passion and determination to develop an agency which consistently delivers market-leading results. By combining credibility, creativity and media relations expertise, we aim to develop a seamless link between clients and their target audiences.”
Despite being a small start-up, Kelly added that the firm has ambitions to become a leading force in the UK PR market: “We know we can compete with the UK’s biggest agencies,” he said. “We are aiming for the very top. We have worked hard to develop a reputation for creating meaningful campaigns which deliver impactful results – and that will continue be our long-term commitment. I am incredibly excited to see what the future holds.”
Kelly has to date worked across a variety of sectors, including tech, finance, manufacturing, education, biotech, sport, health, construction, literature, housing and charity. He was also among the Sway PR team that picked up a Creativepool Award for the Race Like a Warrior: Recover Like a King campaign for 2022’s Scottish ‘luxury ultramarathon’ from wilderness experience organiser Primal.