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Former Group Marketing boss at N Brown joins John Lewis

North West Marketer, Andreas Nicolaides, has joined John Lewis as its new Head of Customer Planning and Channels.

The former Group Marketing Director at N Brown was named General Manager of its Simply Be brand in March.

He’s set to move to John Lewis in October, with a remit of modernising and optimising the company’s marketing across stores and online “in a way which deepens relationships with its customers.”

The role will include making beeter use of marketing assets to deliver commercial value.

“Andreas brings a wealth of experience as a data driven media and marketing specialist  across a very wide portfolio of successful brands,” said Charlotte Lock, John Lewis Partnership’s Customer Director.

“John Lewis already has huge loyalty from our customers and we are delighted that Andreas will be driving forward our marketing planning to deepen this relationship even further.”

Nicolaides spent 5 years at N Brown Group, having joined the Manchester firm from iProspect. Prior to that he held marketing roles at MBNA, Carat and MoneySuperMarket.

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