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Former GBG comms head launches consultancy


The former comms head at tech firm GBG has launched a consultancy specialising in PR and communications strategy.

Dan Sheridan has launched Duo Consulting in Altrincham, with a focus on supporting businesses across the tech, fintech, professional services and education sectors.

The firm’s launch clients include a range of venture-backed tech and software companies, including AgriWebb, Canto, Codat, Deputy and Wunder Mobility, as well as those spanning education and employment such as TheTalentPeople, WorkNest, and Sport England’s National Outdoor Centre – Plas y Brenin.

Duo’s network includes tech-orientated PR consultancies in the US, APAC, Germany and France, as well as UK-based freelancers and agencies.

Prior to GBG, Sheridan ran Asia Pacific corporate communications for Polycom, a former Nasdaq-listed company, and before that was a consultant at Blue Rubicon who were acquired by management consultancy Teneo.

He said: “Duo works alongside businesses that are making a positive impact – from pioneering new technology, products and services, to enabling the best educational experiences and workplace cultures. With our senior consultative approach, we develop and activate strategies that help our clients communicate directly to audiences that matter.

“By immersing ourselves in our clients’ businesses, we forge close and trusted working relationships with executive leadership, marketing and comms teams. With our exciting group of clients, we’re massively excited about what we can achieve together this year.”

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