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Former Dentsu director celebrates £100k debut solo year

Digital PR Lab, the consultancy founded in late 2022 by former Dentsu PR director Sophie Rhone, is celebrating a £100,000 first year in business.

During the debut year it has collaborated with high-profile clients such as Uber Carshare and Canva, demonstrating its unique flair for creative digital strategies.

Rhone put the successful first year down to her vision for a modern PR strategy that leverages the latest digital trends to deliver impactful results.

She added: “’This year has been like a really fun, yet scary roller coaster, working with some BIG brands. We’ve mixed up some serious innovation and creativity, really shaking things up in digital marketing.

“Looking at 2024, it feels like we’re just getting started. There’s so much cool tech and new stuff happening out there, and we’re all about pushing the limits and finding new ways to connect people and brands. Next year is gonna be big – think major changes and some really exciting stuff in the digital PR & marketing world.”

Under Rhone’s leadership, Digital PR Lab has developed a distinctive strategy that blends traditional PR tactics with digital innovation and garnered attention from major brands in the process.

She added that the firm has: “Demonstrated how digital PR can be executed effectively in a rapidly evolving digital landscape, resulting in significant brand exposure and enhanced digital footprints for its clients.”

Founder Rhone spent over five year’s at Dentsu Manchester office, ultimately serving as reactive PR director, and has also served as a mentor at Women in Tech SEO. Among many career highs she spotlights her 2021 talk at Brighton SEO on How to Grow and Mature your Reactive PR Product.

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