Automotive Insights in Manchester has added to its senior leadership team with former The Insights Family and Auto Trader appointments.
Richard Walker, the former Director of Data and Insights at Auto Trader has been named as the firm’s Executive Director of Research, Data and Insights, while Needa Khan becomes Director of Product and Client Services from London School of Economics and The Insights Family.
In addition, tech advisor, Safe Hammad has been added to the board as a Non-Executive Director, following his investment in the firm.
“I’m delighted to become an investor and advisor. The breadth of expertise within the team—spanning academia and industry—combined with the innovative tools they’ve built, is already delivering high‑quality, actionable insights. I look forward to supporting the company’s continued growth,” explained Hammad.
Walker, who will also sit on Advisory Board, brings more than 30 years of automotive experience to the company, including a central role in Auto Trader’s transformation from print to digital.
“Automotive Insights is a fantastic new business delivering highly valuable intelligence in an ever‑changing automotive landscape,” he said.
“Understanding consumer behaviour across both the purchase journey and ownership experience is critical. The company’s ability to track evolving attitudes and unlock real consumer perspectives provides meaningful value to organisations seeking to stay competitive and customer‑focused.”
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Khan spent almost 3 years at The Insights Family in Manchester, as Senior Client Strategy Executive, managing projects for BBC, Lego, Nike and Warner.
“I’m thrilled to welcome Richard, Needa and Safe. Each brings exceptional expertise that will play a key role in delivering our growth plans and politely disrupting the automotive market intelligence sector,” said Nick Richardson, Executive Director of Automotive Insights & Research Services.
The company is moving to new offices at Campfield House in Manchester.
