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Flow Creative rebrands Money Wellness

Flow Creative has rebranded Money Wellness, a free debt advice and financial support service available to customers all over the UK.

The new brand reflects the organisation’s core mission to help customers “live more and stress less” by providing accessible, friendly, and judgemental-free money advice.

The Money Wellness rebrand was prompted by the organisation’s commission from the Money and Pensions Service (MaPS) to deliver free debt advice and debt relief orders in the UK. The brief was to help the organisation deliver a clear and accessible brand that people will trust.

The new brand features a contemporary and warm colour palette, a friendly and accessible tone, informed by the illustration-led design. As well as the main brand identity, Flow created a comprehensive illustration system that helps to convey Money Wellness’s brand values and feels accessible to the people who access the organisation’s services customers, whatever their financial situation. The illustrations are inclusive and welcoming, and help to make customers feel comfortable and communicate the non-judgemental ethos of Money Wellness.

Flow’s creative director Karl Doran said: “Money Wellness is here to help people reclaim control of their finances and improve their financial wellbeing. The new brand had to feel accessible and friendly, helping customers to feel relaxed in what can be very stressful circumstances. The brand is packed with character, but the illustration system and the warm colour palette makes it calm, human and approachable. We look forward to seeing Money Wellness go from strength to strength and helping many more people find financial stability.”

Andrew Lee, senior designer at Money Wellness, added: “We’re really pleased to launch our new brand as it reflects who we are as an organisation and our commitment to making money advice and support accessible to everyone. Flow Creative has been an excellent creative partner, helping us convey our message in a way that resonates with our diverse audience. We believe this new brand helps us normalise needing to seek free debt support, while also communicating our personality and professionalism.”

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