Manchester brand and animation studio Flow Creative has again been appointed by national charity Mental Health Foundation to produce the visual identity and a suite of materials for their annual awareness week campaign.
The foundation’s 2020 campaign was their most successful ever, it reports, generating 1.3 million website visits, 75% higher than 2019.
The theme of this year’s campaign is nature, and the campaign is focused on making people aware of how nature can have a positive impact on people’s mental health.
Flow created the brand identity, a range of print and digital content, social graphics, case study films and an animated film to promote the campaign and help raise awareness and understanding.
Richard Grange, Associate Director of Media and Communications at The Mental Health Foundation said: “Our partnership with Flow has been incredibly important to the rapid growth of Mental Health Awareness Week.
“The key to this relationship is that Flow understands who we are, our tone of voice, and critically how we want to take an empowering approach to mental health. The designs they produced captured this instantly.”