Fintech start-up Weavr, has appointed Mediaworks to help drive its growth.
This will be through content creation and digital PR.
“We needed a partner that was aligned with our commercial growth goals and could clearly identify the audiences we want to target. Mediaworks understood us from the outset, and our message of reducing unnecessary complexities of embedding financial services into applications,” explained Alex Mifsud, CEO of Weavr.
“Weavr offers extraordinary potential for the future of work, the move away from cash, and the integration of financial services into all manner of businesses looking to digitise their offering. Mediaworks’ digital-first approach and in-depth commercial understanding paired perfectly with our vision.”
Mediaworks operates out of Newcastle and Leeds, as well as having offices in London, Edinburgh and Dublin.
“The past 24 months has seen 10 years’ worth of digital acceleration in the economy. Companies need to adapt their behaviours, and the need for the integration of smart, usable fintech into their business models has become paramount,” added Brett Jacobson, CEO and founder of Mediaworks.
“From ordering taxis to tracking employment benefits, this is already a part of everyday life for millions. Building a strong fintech brand will accelerate their success in their target sectors. We’re excited to be partnering an innovative business like Weavr, a clear disruptor in the financial world.”