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Exclusive event gives marketing leaders the chance to tour Production Park, the North’s only live experience campus


Leeds agency CreativeRace has teamed up with Prolific North to give marketing leaders an exclusive tour of Production Park, the world-class campus for live events, film, TV and XR.

Wakefield-based Production Park is home to six production studios including the arena-sized Studio 001, a higher education provider called Backstage Academy, the world’s first R&D centre for entertainment technology and production called XPLOR, and a community of live events businesses.

Its clients read like a who’s who of the world’s biggest names in entertainment including Coldplay, Metallica and Little Mix, as well as the likes of Cirque Du Soleil, Sky Sports and Formula 1.

Production Park is a world-class and ground-breaking facility right here on our doorstep in the North – and this invitation-only tour, to take place on Tuesday March 1st, will give brand-side marketers a rare opportunity to see it in full flow.

The event will last three hours, beginning at 10am, with the following schedule:

  • 10am: Tour of Production Park
  • 11am: An opportunity to learn more about the facilities at Production Park, including why you don’t have to go international to make an outstanding commercial
  • 12pm: Lunch and networking

The event is exclusively aimed at brandside Chief Marketing Officers and other marketing leaders in the North, with up to 20 spots available.

Rob Shaw, CEO of CreativeRace who are hosting the event in collaboration with Prolific North, said: “After the 2021 Visual Media Conference some of the team here at CreativeRace had an opportunity to visit the Production Park site in South Yorkshire and were blown away by their facilities.

“Creative innovation is high on our agenda at CreativeRace, and having experienced what the facilities can offer, we have already crafted a number of client-facing ideas with the site’s technology and innovation in mind.

Production Park is home to six production studios including the arena-sized Studio 001

“Production Park has a capability that has been used by some of the biggest artists and brands in the world and we look forward to sharing what they can do with a wider audience.

“We also wanted to take the opportunity to start 2022 with an in-person event, showcasing the capabilities of Production Park and demonstrating how a creative agency such as ourselves could make best use of them.”

To express your interest in attending this event, please complete the below form:


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