Manchester-based The Embryo Group has launched Novaro, a new specialist agency dedicated to helping brands capitalise on the rapidly growing world of social commerce.
Founded by Chris Grimes, Novaro has been established to empower businesses to thrive across emerging retail platforms, with core expertise across TikTok Shop management; Sprii integration and support; and Live shopping and affiliate marketing solutions.
Already collaborating with household names such as Russell Hobbs, George Foreman, and The Original Factory Shop, Novaro is working with brands eager to tap into new growth opportunities through social commerce strategies.
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“The launch of Novaro represents an exciting new chapter for The Embryo Group,” said Ross Green, founder of The Embryo Group. “As social commerce continues to reshape how consumers connect with brands, Novaro enables us to offer clients even greater depth of expertise and agility in this fast-moving space.”
Chris Grimes, founder of Novaro, added: ”Social commerce is transforming how brands connect with audiences, and Novaro is leading that change.
“Through our live shopping studios and data-led content strategies, we’re shaping the next generation of retail, one that’s interactive, authentic, and built for today’s creators and consumers.”
Novaro is the latest edition to The Embryo Group’s collective of specialist agencies, following the acquisition of content marketing agency Making You Content earlier this year.
The strategic move marked a ‘significant step’ in Embryo’s growth and the formation of The Embryo Group, aimed at providing clients with a comprehensive independent network of business strategy and marketing solutions.
