Everton is using AI to put supporters at the centre of the launch campaign for its new 2026/27 third kit.
The club and Castore have launched the new green strip alongside an AI photobooth experience at the Official Everton Store at Hill Dickinson Stadium, allowing fans to create personalised versions of the campaign imagery.
Running for the first three days of the kit’s release, from Thursday August 27 to Saturday August 29, the activation will photograph supporters before using AI to digitally place them within the forest-inspired setting used for the official photoshoot, as well as locations around Everton’s waterfront home.
Fans can choose from a selection of backgrounds and pose for the camera, with the technology then generating an AI image showing them wearing the new third kit or other selected Everton kits.
A unique QR code will allow supporters to view, download and share their personalised image on social media.
Each participant will also receive two printed copies – one to take home and another to add, alongside a personal message, to a photo wall on the upper level of the store.
The installation will grow as more supporters take part during the three-day activation, creating a visual display of Everton fans as part of the wider launch.
A DJ will also appear in-store on Thursday and Saturday, while supporters will have the chance to win tickets for Everton’s upcoming home game against Manchester United through Forever Blue Rewards.
The launch accompanies Everton and Castore’s new third kit, which features a green shirt with dark green and orange trim and the Everton crest in orange.
It also features the branding of new main partner CMC Markets and sleeve partner Stake.com. CMC Markets branding will not appear on children’s or junior kits as part of the club’s responsible marketing approach and in line with advertising standards.
The kit is available online and from the Official Everton Store at Hill Dickinson Stadium and Everton Two.
