Rule 5 has been brought in by EventCity to promote the venue regionally and nationally.
The MediaCityUK-based agency will be working with an in-house team and trade partners to promote its consumer and trade calendar, conferences and gala dinners.
“Rule 5’s strong reputation in the communications industry really stood out to us. This year will be a really busy year for us and we are excited to be working with the team at Rule 5 to build on the business profile,” said Simon Jones, Sales Director of EventCity.
Rule 5 has started by supporting The Caravan & Motorhome Show, and driving celebrity attendance and coverage in trade media.
It comes as owners, Peel, invest in the wider TraffordCity development and extension of tram lines to the area.