Leeds-headquartered Asda has teamed up with Emma Bunton to create the first baby-pink edition of BBC Children in Need’s annual charity T-shirt.
George at Asda and BBC Children in Need have collaborated with Emma Bunton to give the charity’s official 2026 T-shirt a retro-inspired makeover.
The limited-edition design features a “Peace, Love & Pudsey” slogan and marks the first time the fundraising T-shirt has been released in baby pink.
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Available in adult and children’s sizes, the collection has launched exclusively through George at Asda stores and George.com. Alongside Bunton’s pink design, this year’s T-shirt is also available in Pudsey’s familiar yellow and in black.
Prices start at £4 for children and £10 for adults, with the launch taking place ahead of the BBC Children in Need Appeal show on Friday, November 13.
Bunton said: “BBC Children in Need has always had a special place in my heart, so when I was asked to help design this year’s T-shirt, it felt really special. I’ve always loved 90s fashion, so that was a big inspiration for the design. I wanted to bring in those fun, feel-good vibes with bold logos, playful sayings and bright pops of colour that remind me of my favourite era.
“I created a limited-edition baby pink version as a little extra special nod to my absolute favourite colour! It feels very Baby Spice so it’s the perfect addition. I love the T-shirt’s cheerful colours because they instantly make you feel happy.”
Money raised by Asda customers and colleagues during this year’s partnership will fund grassroots organisations across the UK supporting children showing the earliest signs of mental health concerns.
The work forms part of Mission Mental Healthiness, through which Asda and BBC Children in Need aim to raise awareness of the steps people can take to promote positive mental health among children and young people.
Asda is celebrating 26 years of partnership with BBC Children in Need in 2026. Since the relationship began in 2000, the supermarket has raised more than £42.4m for the charity, helping to support more than 400,000 children and young people across the UK.
