Rule 5 has been appointed by El Gato Negro, the Spanish restaurant due to launch in Manchester this autumn, after a competitive pitch.
The MediaCityUK-based agency has been tasked with delivering a comms strategy to reach national, regional and trade media.
Central to activity is a profiling campaign that will see Simon Shaw, the restaurant’s celebrated chef patron and founder, positioned “at the forefront of the modern Spanish cuisine news agenda”.
He’s also scheduled to appear at the Manchester Food & Drink Festival next month.
Shaw said: “Rule 5 demonstrated a strong understanding of El Gato Negro, our ethos and our plans to go further with the dining experience we pioneered almost 10 years ago.
“The agency’s reputation for delivering is second to none and I’m confident that in the Rule 5 team we’ve found the right partners to help us realise our business ambitions.”
Rule 5 founding director, Julie Wilson, added: “There’s a significant resurgence in the new British wave of Spanish restaurants and we’re looking forward to positioning Simon and El Gato Negro at the forefront of the agenda.”
El Gato Negro Manchester will be located at 52 King St.