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e3creative to lead digital transformation for Steamforged Games


Manchester’s e3creative has been appointed by Steamforged Games to lead its digital transformation.

The games creator, manufacturer and retailer is looking to incorporate digital technology to increase operational efficiencies and engage new markets.

Rich Loxam, CEO and founder of Manchester-based Steamforged Games, said: “We are delighted to be working with e3creative (Part of Dept) on bringing our Steamforged Games online experience to life.

“The combination of our strong visuals and creative worlds combined with their technical expertise and insight in user experience will lead to highly interactive and immersive website experience.”

Jake Welsh, founder of e3creative, added: “It is a fantastic opportunity for e3creative (Part of Dept) to join hands with Steamforged Games during this pivotal moment in their business.

“Their portfolio of tabletop games has skyrocketed in popularity for delivering a premium experience; and, our teams are unleashing digital to share stories of gameplay and enthral users on their website.

“With an emphasis on experimental design and sleek user-journeys, the new website will creatively showcase products and unite a community of game enthusiasts. It will also play a key role in building their brand profile and expanding their reach to underpin overarching growth plans, involving the successful release of emerging games.”

Steamforged Games was founded in 2014 and has a growing collection of tabletop and miniature games based on both original concepts and renowned video games titles, including Resident Evil 2 and Horizon: Zero Dawn.

In April 2019 Steamforged Games announced it had received a £5m investment from Foresight Group to support new product development, improvement of retail channels and help accelerate international growth.

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