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Drinks brand gets a Boost with debut integrated campaign from Refinery

Boost Drinks has unveiled its first fully-integrated brand campaign in partnership with Manchester-based agency, Refinery.

The campaign, which launches this week, aims to challenge perceptions, build brand equity and drive consideration of the brand.

The distinctive campaign is running across TV, OOH, Radio, Digital and Social and showcases a host of scenarios which might warrant an injection of energy (revision, hangover, leg day and even choosing an outfit for a date). It leverages Boost’s expansive portfolio of Energy, Sport, Juic’d and Iced Coffee drinks to demonstrate that whatever life throws at you ‘There’s a Boost for That’.

Appointed as Boost’s lead strategic agency following a three-way pitch in August 2023, Refinery has developed the brand strategy, social and digital strategy and creative for Boost’s 2024/25 activity which launched this week.

Anjna Mistry, brand controller at Boost Drinks, said: “The combination of Refinery’s perceptive strategic thinking, inspirational creativity and their truly integrated approach to delivery have led to some really groundbreaking work for Boost. We are excited to see the positive impact the campaign has on our brand and sales performance”.

Raj Kara, creative director at Refinery, added: “Working with Boost has been a phenomenal opportunity for us to create a brand and campaign that takes Boost to the next level. With ‘There’s a Boost for That’, we’re able to communicate the breadth of Boost’s drinks ranges with a relatable, playful, upbeat and memorable approach which aligns perfectly with the brand and its audiences.”

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