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Dinosaur’s NHS campaign gets to the point


Dinosaur has completed a behavioural change campaign for NHS Greater Manchester.

Get To Know Where to Go has been designed to explain where people should head for medical advice, help or treatment.

‘If people use health services in an inappropriate way it’s because they’re anxious and often confused by a complex system,” explained Mark Beaumont, CCO of Dinosaur.

“Our insight work showed that people don’t want choice – they need clear information to help them to make effective decisions.”

Informed by feedback from patients and NHS staff, the eye-catching campaign uses bold arrows and a “directional feel” to underline the message.

“Our NHS always comes under pressure during the winter months, but the Covid-19 pandemic has added an additional dimension and we now find ourselves facing ‘winter pressures’ all year round. This new challenge needed a new campaign,” added Claire Norman, Director of Communications and Engagement, at NHS Greater Manchester Integrated Care.

“The insight element was really important to us. It means we can be confident that the campaign, and the investment we have made, is underpinned by the views of the public and key stakeholders.

“The bold, eye catching designs will help to grab attention during the busy festive period. And gives us a strong foundation to build on in the months ahead, as the campaign grows.”

It is running across OOH, PR, online and in health centres.

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