Silentnight launches its new advertising campaign this week, fronted by Mr Sleep.
The “distinctive, colourful sleep expert” was thought up by its agency, Dinosaur, to show “how simple buying a quality mattress can be.”
“Sleep is the most natural thing in the world. It should be easy. So, we created Mr Sleep, a character who opens our eyes to the fact that buying a quality mattress really shouldn’t be difficult. And that there’s an easy solution: Just Sleep,” said Dan Pitchford, Creative Director for Dinosaur.
