Mediaworks develops coin hunt app for Royal Mint
Mediaworks has designed and developed a Great British Coin Hunt app for The Royal Mint.
The app supports the Mint’s release of 26 new 10p coins, each depicting “quintessentially British items, locations and personas”. It is available to download for free from the App Store and Google Play.
Users are able to keep track of the coins in their collection via the app using image recognition technology. Map functionality also allows them to see where coins have been found in the UK, as well as where they have been released and details of 'swap shop' events.
Users can find out about the rarity of coins, as well as how many have been found and logged, while earning badges by unlocking more coins. In addition, the app’s ‘Create-a-Coin’ feature allows users to use Great British Coin Hunt elements to design their own digital coin. These can then be saved in a digital wallet and shared online.
The app was downloaded more than 7,000 times within 24 hours of its release.
Mediaworks’ Creative Director Andrew Blenkinsop said: “To design and develop an app of this scale for The Royal Mint is hugely exciting and we’re incredibly proud of the end product we have delivered.
“We hope both coin collectors and other users will enjoy using the app and the functionality we have included.”