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Digital ID acquires German photo ID specialist

Stephen Dodd

Stockport’s Digital ID, part of the Barcodes Group, has acquired German photo ID specialist Identbase.

With headquarters in Meppen, Identbase is a leading distributor of photo identification and access control products, specialising in the supply of card printers, printed cards, consumables and card wearing accessories.

The recent acquisition creates a truly undisputed global market leader in the ID card industry by combining UK based Digital ID with Identbase of Germany plus Plasco, AlphaCard and ID Wholesaler in the US.

The acquisition brings the headcount of Digital ID to 160+ staff located across six offices in the UK, Sweden, Holland, Germany and Austria.

Marcus Brand, MDand founder of Identbase, said: “With our specialist industry knowledge and technical expertise combined with strategic manufacturer relations, we represent a sound opportunity for Digital ID to expand their European presence further. We can already see a benefit in joining our processes and systems to offer customers a faster, simpler and easier ordering experience. Our trade customers now have instant access to a much wider product range.”

Stephen Dodd, European commercial director of the Digital ID Group, added: “Identbase has an excellent reputation in the industry, an impressive team of staff and a loyal client base. I very much look forward to working with Marcus and the wider Identbase team. In terms of the benefits to our customers, we now have three key distribution hubs located throughout Europe enabling the group to increase and hold stronger stock levels to meet our ever-growing demand in much quicker timescales.”

The Identbase team will remain based in Meppen, Germany and will retain the Identbase brand. Alongside continued organic growth, the acquisition of Identbase will see the opening of up to 25 new jobs at the group headquarters in Stockport over the forthcoming year.

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