The Northern Digital Awards 2020: The Winners

David Prior's picture
by David Prior

Over 400 people celebrated the region's digital sector at a triumphant Northern Digital Awards in Leeds last night.

The event, held in the New Dock Hall at the Royal Armouries in association with Prolific North and Don't Panic Events, dished out a total of 30 trophies to mark the finest digital creativity and excellence of the past 12 months.

Host Jenny Powell brought her inimitable Northern charm to proceedings as agencies, companies and organisations from across the region were recognised.

Our thanks to the sponsors who helped to make the night the success it was: category sponsors 9xb, Smart Search, Pure Clarity, Digital City Festival, Connective3 and Calibre, while Connective3 and Calibre also sponsored the GIF Booth and Vodka Luge respectively.

And our thanks too to our esteemed panel of judges who gave their time to decide the nominees and winners.

The Northern Digital Awards 2020: The Winners

Best Digital Marketing Campaign – Retail

Winner: Circus PPC Agency - Circus PPC & Miele: Immer Besser, Forever Better

Also nominated:

  • Cedarwood Digital & Watches2U – Driving Online Growth Through PPC
  • Click Consult & Liverpool ONE – ‘Be Our Guest – Welcoming Record Numbers to Liverpool ONE’
  • Cool Blue Brand Communications & Sleepeezee – Everything's easy, when you Sleepeezee
  • Evolved Search & River Island – Building results with on–trend digital strategy
  • Intermarketing Agency & adidas – Copa 19, Creators Unite
  • Luxury Flooring & Furnishings – Generating a 1300% return and £1m in revenue through an agile Paid Search strategy
  • Verizon Media, Mediacom Edinburgh & Subway – Xbox Scratch Card: Play to Win

Best Digital Marketing Campaign – Finance (sponsored by SmartSearch) 

Winner: Evolved Search & Money Guru – How much is your Data worth?

Also nominated:

  • CandidSky & Evolution Money – Blended Digital Campaign
  • Code Computerlove/Mediacom North & Equity Release Supermarket – Capitalising on the value of a brilliant customer experience
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • MediaCom North & Skipton Building Society – Lifetime ISA PPC
  • MountDigital & UKDS – Using data and efficiency to deliver rocket fuelled growth
  • Skipton Building Society – Facebook Live ISA Specialists Campaign
  • Worship & Aldermore Bank – Callback Form Optimisation

Best Digital Marketing Campaign – Travel / Leisure

Winner: Trunk & Greene King – Winning loyal fans during the summer of sport

Also nominated:

  • Arriva Rail North / Northern – Flash Sale
  • Trunk & 32Red – A series of legends
  • Ginger Juice for South African Tourism – 'Discover Your South Africa' Campaign
  • Mabo & Bannatyne's – Bannatyne Health Club Got Their Google Ads Fighting Fit with Mabo
  • Marketing Manchester & Manchester BID – Halloween in the City
  • Route Agency & First Leeds – Leedscity Bus / Getting there for you
  • Wavemaker North & Great Western Railway – Arrive Ready

Best Digital Marketing Campaign – Entertainment / Sports

Winner: Trunk & Greene King – Winning loyal fans during the summer of sport

Also nominated:

  • Trunk & 32Red – A series of legends
  • Blueclaw & ProTipster – VAR from Perfect
  • Evolved Search & tombola – Taking a bet on a content–led approach
  • Grapple Agency & Hisense – TVs / Incredible Moments
  • Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
  • Sheffield United Football Club – #WeAreBlades Sheffield United 19/20 Season Ticket campaign
  • twentysix & Free Super Tips – The 'Premier League Pie Taster' competition

Best Digital Marketing Campaign – Third Sector

Winner: Republic of Media & Stop It Now / Police Scotland  -  Tackling Child Sexual Abuse 

Best Digital Marketing Campaign – Public Sector

Winner: Republic of Media & The Scottish Government – Changing Risky Driving Behaviours

Also nominated:

  • Bradford College, Forward & Thinking and Media Partnership – Ready When You Are Campaign
  • University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign

Best Digital Marketing Campaign – Health & Beauty

Winner: Tailor-Made Media & VÖOST – #LittleChanges

Also nominated:

  • Lifeways – Homes Not Voids

Best Digital Marketing Campaign – FMCG

Winner: Kagool – FMCG Digital Census Campaign

Also nominated:

  • 9xb.com – Freee by Doves Farm Foods
  • Intermarketing Agency, Mediacom & KIND® Snacks – ‘The Whole Package’ Paid Social Campaign
  • Mosquito & Horlicks – #MyHorlicksMoment
  • twentysix & Yorkshire Tea – Campaigning for a proper #teamoji

Best Digital Marketing Campaign – B2B (Sponsored by 9Xb)

Winner: Don't be Shy & Escape Hunt – Escape the Office

Also nominated: 

  • Don't be Shy & Promethean – The State of Technology in Education 2019/20
  • Evolved Search – Evoluted Drive SEO Success for Peak Indicators
  • Evolved Search – Lending an expert hand to ABC Finance
  • Six & Flow & AdRoll – Conversational Marketing
  • Six & Flow & Airswift – Inbound Marketing
  • Six & Flow & Drift – Digital and physical event marketing and community building
  • Stein IAS with Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart

Best Digital Marketing Campaign – B2C

Winner: Republic of Media & The Scottish Government – Changing Risky Driving Behaviours

Also nominated:

  • Trunk & Greene King – Winning loyal fans during the summer of sport
  • Bind & TyresOnTheDrive.com – Using digital marketing to sell more tyres & save the planet 
  • Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
  • connective3 & thortful – Building links and inspiring purchases through Strategic Creativity
  • Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
  • Evolved Search – Driving Select Car Leasing's performance to Pole Position
  • Evolved Search & Tombola – Taking a bet on a content–led approach

Best Affiliate Campaign

Winner: twentysix for Fortnum & Mason – Innovating to drive scalable growth

Also nominated:

Best Low Budget Campaign

Winner: Salesfire

Also nominated:

  • Acquiro Digital & I Love Wallpaper – Filtered Homes
  • BrightRED Digital & Sutton and Co. – Telemarketing Stress to Online Success
  • Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
  • JBH The Content Agency & FOOTY.com – Ranking Sports Stadiums by Fan Experience
  • Route Agency & Premier Kitchens – Spending Smart
  • Thrive Creative & Cheshire East – Connecting Cheshire

Best Integrated Campaign

Winner: Intermarketing Agency & adidas – Ultraboost / Ultraboost 19 Foot Locker

Also nominated:

  • Arriva Rail North / Northern – Let's Go, 2019 Brand Campaign
  • Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
  • Cool Blue Brand Communications & Sleepeezee – Everything's easy, when you Sleepeezee
  • iProspect Leeds & Parkdean Resorts – Bridging the Online Offline Divide
  • Kagool – FMCG Digital Census Campaign
  • The SEO Works help Rab Scale new Heights
  • Thrive Creative & Cheshire East – Connecting Cheshire
  • University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign

Best Use of Video

Winner: Republic of Media & The Scottish Government – Breathtaking Roads for Scotland's Bikers

Also nominated:

  • Activity Alliance – Who says?
  • Trunk & 32Red – A series of legends
  • INIT Creative – #Nomoreknives video
  • Local TV – Northumbrian Water Group Innovation Festival
  • Marketing Manchester and Manchester Histories with One Smart Cookie – Peterloo Visitor Film
  • MediaCom North & Skipton Building Society – Captify Brand Video Test
  • Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience

Influencer/Outreach Campaign

Winner: Turtle Wax & Mosquito – Digital Road Map

Also nominated: 

Best Website

Winner: Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience

Also nominated:

  • Don't be Shy & Promethean – Atlas
  • Don't be Shy & Promethean – ResourcEd
  • JEKBEE & VEKA – Combining SEO & UX for Ultimate Performance
  • META & Chapter 8 Shop ecommerce redesign grows B2B sales of chevrons
  • Parallax & Leeds Bradford Airport – Website Overhaul
  • Propeller Digital & Bistrot Pierre – New Website 2019
  • Ryze Agency & Datum360 – Brand Experience & Marketing Website

Best App

Winner: Sykes Holiday Cottages – My Sykes App

Also nominated:

  • Cantarus & College of Optometrists – MemConnect Mobile App
  • Shout Digital – Great Exhibition of the North App
  • Shout Digital – 'Imagine an airport experience your customers will love', Newcastle International Airport

Best PPC Campaign (Sponsored by connective3)

Winner: The SEO Works & Denby – Serving A Dish Full of Success

Also nominated: 

  • Bind & TyresOnTheDrive.com – Using PPC to sell more tyres & save the planet
  • Circus PPC Agency     & Miele – Immer Besser, Forever Better
  • Custard Online Marketing Ltd & Opie Oils – Granular Targeting Fuels 1913% ROI
  • Hillsgreen & Nourish Fit Food – Diverse Audience Acquisition
  • Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit with Mabo
  • Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
  • The SEO Works & Denby – Serving A Dish Full of Success
  • UK Trade Furnishings Ltd t/a Luxury Flooring & Furnishings – Generating a 1300% return and ¬1m in revenue through an agile Paid Search strategy.

Best SEO Campaign (Sponsored by connective3)

Winner: Digitaloft & Veygo – Driving SEO Success with Digital PR

Also nominated: 

  • Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
  • Evolved Search – Driving Select Car Leasing's SEO performance to Pole Position
  • Evolved Search & Money Guru – How much is your Data worth?
  • Evolved Search & Tombola – Taking a bet on a content–led approach
  • Turtle Wax & Mosquito – Digital Road Map
  • twentysix & Free Super Tips – Achieving the top spot through integrated SEO
  • Wavemaker North x TPE – How Northern Cities Got Their Names

Best Use of Social Media

Winner: Jam PR & Argos Pet Insurance – The 'pawfect' companion for pet lovers

Also nominated:

  • Big Brand Ideas & Nextbase – Connecting with Christmas shoppers for Nextbase
  • Bray Leino LTD & Covonia – Feel the Power/ 'Grow a pair'
  • Havas Media UK, Socialyse & BBC – BBC One's Line of Duty
  • icelolly.com – Show Us Your ROAS
  • Mosquito & Zoflora – Crufts 2019
  • Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real–World Returns
  • Skipton Building Society – Facebook Live ISA Specialists Campaign

Best eCommerce Website (Sponsored by PureClarity)

Winner: The Bigger Boat & Little Tikes

Also nominated: 

  • Aware Digital & Nemesis Now – Magento 1 to Magento 2 Migration
  • IGOO & Peaches and Cream – Shopify Migration
  • META & R&R Country grow equestrian business with bespoke Shopify deployment
  • Visualsoft & Simon Jersey

Best MarTech

Winner: Adzooma – Simplify, Automate and Improve Your Online Advertising

Also nominated:

  • Performance Horizon Ltd T/A Partnerize – Partnerize Partner Automation Platform

Best Digital Tool or Software

Winner: Adzooma – Simplify, Automate and Improve Your Online Advertising

Also nominated:

  • Blue Mantis & Penstripe – My Penstripe
  • PureClarity – Intelligent Ecommerce Personalisation Platform
  • RapidSpike – Monitor, Protect & Improve Your Website
  • Salesfire
  • Shout Digital – Newcastle United Stadium Tour
  • SmartSearch
  • Stein IAS – Digital Marketing Transformation Framework
  • Tribus Digital & Willmott Dixon – mi|pre–enrolment

Search Agency of the Year

Winner: Mabo

Also nominated:

Social Media Agency of the Year

Winner: MountDigital

Also nominated:

CRO Agency of the Year

Winner: Endless Gain

Also nominated:

  • Salesfire
  • Worship

Best Small Digital Agency of the Year (Sponsored by PureClarity)

Winner: Don't be Shy

Also nominated: 

Best Large Digital Agency of the Year (Sponsored by Calibre)

Winner: Endless Gain 

Also nominated:

Young Digital Marketer of the Year (Sponsored by the Digital City Festival)

Winner: Mabo – Matthew Soakell

Also nominated:

  • Don't be Shy – Jake Patrick
  • Louis Hunt – Mount Digital
  • The Bigger Boat – Mark Jenkins
  • Wish – Danielle Wright 

Integrated Agency of the Year

Winner: Don't be Shy

Also nominated:

Best Digital Marketing Campaign – Retail: Circus PPC Agency
Best Digital Marketing Campaign – Finance (sponsored by SmartSearch): Evolved Search
Best Digital Marketing Campaign – Travel / Leisure: Trunk
Best Digital Marketing Campaign – Third Sector: Republic of Media
Best Digital Marketing Campaign – Entertainment / Sports: Trunk
Best Digital Marketing Campaign – Third Sector: Republic of Media
Best Digital Marketing Campaign – Health & Beauty: Tailor-Made Media
Best Digital Marketing Campaign – FMCG: Kagool
Best Digital Marketing Campaign – B2B (Sponsored by 9Xb): Don't be Shy
Best Digital Marketing Campaign – Public Sector: Republic of Media
Best Affiliate Campaign: twentysix
Best Low Budget Campaign: Salesfire
Best Integrated Campaign: Intermarketing Agency
Best Digital Marketing Campaign – B2C: Republic of Media
Best Influencer/Outreach Campaign: Mosquito
Best Website: Stein IAS
Best PPC Campaign (Sponsored by connective3): The SEO Works
Best SEO Campaign (Sponsored by connective3): Digitaloft
Best Use of Social Media: Jam PR
Best MarTech: Adzooma
Best eCommerce Website (Sponsored by PureClarity): The Bigger Boat
Best Digital Tool or Software: Adzooma
Search Agency of the Year: Mabo
Small Digital Agency of the Year (Sponsored by PureClarity): Don't be Shy
Social Media Agency of the Year: MountDigital
CRO Agency of the Year: Endless Gain
Large Digital Agency of the Year (Sponsored by Calibre): Endless Gain
Young Digital Marketer of the Year (Sponsored by the Digital City Festival): Mabo – Matthew Soakell
Integrated Agency of the Year: Don't be Shy

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