Michelin Group has just signed a long-term agreement with New Horizon Marketing in Whitley Bay.
The agency will be providing digital marketing for its fleet management services and solutions operations, Michelin Connected Fleet.
“It is a pleasure to assist MICHELIN Connected Fleet in achieving their goals,” said New Horizon’s founder, Joaquin Morales.
“We highly value their level of quality communication and fully support their sustainable vision. We hope to have the privilege of maintaining our mutually beneficial partnership long into the future.”
Morales founded the agency in 2019, alongside his wife, Guayarmina, having moved to the UK from Spain 5 years earlier.
It was this Spanish connection which saw them start working for Michelin Connected Fleet, which was originally launched only in Spain.
New Horizon Marketing was brought in on a trial basis to handle its SEO and PPC in the country, then as it expanded into France, UK and the Americas, they signed a long term deal.
“We have been working with New Horizon for more than a year now and have had such a wonderful experience. I look forward to continuing to work closely with them,” said MICHELIN Connected Fleet’s Digital Strategy Manager, Elodie Mescam.
MICHELIN Connected Fleet is currently responsible for over 600k vehicles and is about to launch in South Africa and Germany.
