Digital Cinema Media has appointed Rachael Cochrane as its Regional Sales Director in Manchester.
She joins following 10 years at Global, most recently as Partnership Manager.
Her role will be to build relationships with agencies and clients across the industry and establish the company’s presence and cinema advertising in the regions.
“I’m absolutely delighted to join DCM when there is so much positive conversation around cinema. DCM is a pioneering business, with an amazing team, big ambitions, and I’m thrilled to be part of the next chapter,” she said.
Davina Barker, Sales Director, Digital Cinema Media, added:
“I’m very pleased to welcome Rachael as our new Regional Sales Director. Cinema is experiencing a comeback since reopening our doors in May, and there’s no signs of things slowing down.
“The regions continue to represent an important part of our business and the addition of Rachael to the team with her all-encompassing knowledge from her decade-long stint at Global will add a wealth of experience to propel our business further forward.”
Cinemas were shut for almost 16 months as a result of the global pandemic and have since seen a resurgence in business.