Sci-Tech Daresbury headquartered consent and preference management expert Syrenis has engaged MC2 to support its drive for significant top-line growth through a redefined proposition and brand.
The employee-owned strategic marketing and communications agency has provided counsel to the Syrenis leadership team, creating a new narrative focused on ‘going beyond compliance’ to capture the enabling power of Syrenis’ consent and preference management platform, Cassie. Syrenis is a pioneer in the space, having launched Cassie in 2018, and now manages over 1.2 billion customer records.
Alongside the narrative development, MC2’s creative experts have refreshed the look and feel of the brand, which empowers some of the most recognised and innovative global organisations, including FTSE 100 and Fortune 500 names.
MC2 is also providing ongoing counsel and support with global campaign execution. As a member of IPREX, a global network of communications agencies, MC2 can leverage partnerships in every major international market, giving clients like Syrenis access to global reach and insight.
The agency supports high-growth businesses by building and maximising value, creating the conditions to drive sales, and developing magnetic employer brands. In addition to Syrenis, MC2 is working with other ambitious technology businesses on their growth journeys, including NCC Group, ANS, and TalkTalk Business.
Syrenis is led by CEO Adam Binks, who joined following a transformational five year stint at SysGroup where he became the youngest CEO on the London Stock Exchange’s AIM market.
Lucy Giles, director at MC2 said: “Syrenis is a high-growth global technology business with the ambition and capability to lead its category. By redefining its brand and reshaping its proposition, we’re creating the conditions to drive sales across key international markets and unlock the next phase of growth.”
Binks added: “MC2 immediately understood our vision and what makes Syrenis different. Their strategic insight and creativity are helping us communicate with greater clarity and impact, enabling us to close more deals and accelerate our international growth.”
