Preply, the global online language-learning platform, has appointed Kendal digital PR agency, Digitaloft, to “drive its brand authority and online presence” across both the UK and US markets.
Digitaloft will support the business by implementing a relevance-first digital PR strategy to strengthen the brand’s topical authority and reinforce the connection between Preply and the topics it wants to lead on. Preply wants to be known for language learning, and Digitaloft will help the brand to build increased authority and visibility in this space.
The agency will execute a strategy that includes creative data-led campaigns and organic link-earning assets, alongside an always-on PR strategy to secure high-quality and relevant editorial coverage across both the UK and US’ relevant media markets.
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Amy Irvine, strategy director at Digitaloft, said: “Preply approached Digitaloft because our relevance-first approach to Digital PR really resonated with them, especially our focus on defining success beyond link numbers. Like Digitaloft, Preply recognises that it’s not about chasing vanity metrics such as the number of links, but about securing quality coverage that builds lasting authority. Through our partnership, we’ll be helping Preply strengthen their topical authority within the language learning space and reinforce the brand’s position as a leader in the conversations that matter most to their audience. With our tailored Digital PR strategy, we’re confident we’ll deliver meaningful, long-term results. We can’t wait to see the impact we achieve together.”
Preply is an online language-learning platform that currently connects more than 100,000 experienced tutors across 120 subjects, including over 90 languages, with hundreds of thousands of learners in 180 countries worldwide. As a leading language-learning platform, it combines top online tutors with AI-powered insights to provide a personalised path to fluency for its users. Learners can build confidence and stay motivated through flexible online classes, targeted study resources, and real conversations with expert tutors.
Preply joins Digitaloft’s growing client portfolio of leading brands, which also includes Booking.com, JD Outdoors, Emma Sleep, Hillarys and AG1. The North West agency specialises in SEO, content, and digital PR.
