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Creode behind Skipton Building Society ISA campaign


Leeds digital agency Creode is behind a new integrated campaign for Skipton Building Society, which aims to promote its ISA specialists.

The ‘Remove the Guesswork’ campaign will have a focus on digital and paid social, but will also roll out across branch, press and below-the-line communications.

Creode has offices in London and Leeds, and has worked with clients including Asda, Vivienne Westwood, Virgin Media, and Channel 5’s The Gadget Show.

Talking about the campaign, Jacquie Fisher, Senior Marketing Manager at Skipton said: “When working with Creode, we chose ‘Guesswork’ because it highlighted not just the range of ISAs, but also the fact we have ISA Specialists on hand to help customers make the right choice for their needs.”

Ben Rees, Creode Managing Director, added A “Only 40% of people have changed their ISA provider in the last 5 years, so our campaign was designed around a simple, relatable message to stand out.”


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