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CreativeRace wins competitive pitch for houseware brand


CreativeRace has been appointed as the SEO agency for Rayware, following a competitive pitch process.

It comes as Rayware moves its Kilner®, Viners®, Typhoon & Mason Cash brands from being purely trade to digital DTC operations.

The Leeds agency will help it set up an organic channel to market and drive traffic to the ecommerce sites.

“The team at CreativeRace were a clear choice for us by demonstrating both their in-depth technical SEO knowledge and direct retail experience.  Our teams are working closely to drive forward our SEO and Content Marketing plans, and we look forward to continuing working together in the future,” stated Neil Weselby, Head of Ecommerce & Digital at Rayware.

CreativeRace will also train an in-house marketing team via workshops to increase their knowledge of performance marketing.

“Rayware has such an impressive range of household brands within their portfolio and we are delighted to be helping them in their ambition to target direct consumers in addition to their strong retail partnerships,” explained CreativeRace CEO, Rob Shaw.


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