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Coventry Building Society appoints Manchester agency


Love Sugar Science has won a competitive pitch to handle Coventry Building Society’s media strategy and buying.

The Manchester agency started the process last autumn, as the building society sought a partner which could “both challenge and collaborate in equal measure to make innovative cost-effective campaigns.”

“Coventry Building Society is the second largest building society in the UK and a brand on the move, with exciting plans already in progress,” explained Michelle Pickard, Head of Marketing for Coventry Building Society.

“Our process was about finding the right partner to match our ambition and help us to deliver those plans.  Love Sugar Science demonstrated an inventive new approach that was exciting whilst retaining clear focus on delivering value for our members.”

Love Sugar Science will work alongside its creative agency, Daughter.

“Our team were inspired by the vision The Coventry shared for the future and their commitment to building an organisation that would continue to provide exceptional value for current and future members,” added Love Sugar Science Co-Founder Jessica Scott.

“Love Sugar Science exists to support business like the Coventry, deliver ambitious growth plans and to show the power of media done well to create long term business change.  This is a big moment for us and we are delighted to be a partner of Coventry Building Society and its members.”

The contract was previously held by Carat.

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