TopCashback, the UK’s leading cashback site, has appointed Citypress as its consumer public relations partner following a competitive pitch.
The business has over 14 million members in the UK and works with more than 5,000 brands, including M&S, Lastminute.com and Hello Fresh, to offer savings to help consumers save over £300 on average each year.
Citypress will work with TopCashback’s in-house communications team to promote the money-saving site’s insights, expertise and top deals to help consumers save as much as possible.
Alex Tuckwell, UK marketing manager for TopCashback, said: “Citypress showed a real understanding of our audience, alongside providing a strong strategic and creative direction which will help us build our profile and attract new members.”
Ruth Lee, senior director at Citypress, added: “We know any savings consumers can make at the moment make a real difference. We’re excited about bringing a fresh creative approach to TopCashback to help even more consumers discover what they could save.”
Citypress is one of the leading independent PR, social and creative communications agencies in the UK, and in 2021 became employee owned. The agency has won several major new clients in recent months, including eBay, Silentnight, Crown Paints, Continental Tyres, Primark, and Radisson Hotels. Other clients include Aldi, Molson Coors, British Land, and Lloyds Banking Group.