Manchester City has started to install a “Supersized LED” two-tier pitch-side digital display system.
The club says it will be the most commercially valuable in the Premier League and “revolutionise” the way that match day commercial content is transmitted.
“Premium pitchside media remains one of football’s most valued marketing assets. Our bespoke ‘Supersized LED’ system will provide an exciting new platform to engage with our fans, as well as drive ever greater value for our partners through the highest impact pitchside brand moments in the Premier League,” said Peter Laundy, VP Director of Partnership Marketing & Creative at City Football Group.
“This announcement represents yet another innovation milestone for Manchester City and demonstrates continued investment into the infrastructure of the Etihad Stadium.”
The two tiers of screens can synchronise to act as one “supersized pitchside presence” or it can be mirrored across both tiers. Advertisers can also use them to display multiple aspects of the same campaign, or to broadcast in more than one language.
“For PUMA, pitchside media space is a hugely powerful tool for communicating our brand and products to football fans around the world. The versatility and capability of Manchester City’s new ‘Supersized LED’ will transform the way we approach our creative design and take our matchday content to a new level, whilst achieving an unrivalled commercial value for our brand,” said Gary Dixon, Head of Business Unit Marketing Teamsport at PUMA.
The advanced high definition screens have been designed to offer “brighter, more vibrant colours” and maintain a sharp image in photographs and super slo-mo replays.
The LED displays are being provided by new Club partner, Unilumin, and will be operational towards the end of the 2020/21 season.
[The picture above is an artist’s impression].