Cheshire-based B2B creative agency Embrace Marketing has made a series of senior appointments and promotions as it looks to support its growth ambitions.
The agency has promoted two existing team members into senior management roles and made an external hire to broaden its senior-level expertise.
The move follows a milestone year for the business, which marked its 10th anniversary in 2025 and rebranded to position itself as a brand advancement agency for high-growth organisations. Embrace said it has increasingly been supporting B2B and not-for-profit clients with strategic brand, marketing and digital work aimed at delivering measurable growth.
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As part of the changes, Sarah Broughton has been promoted to Senior Marketing Account Manager. She has been with the agency for three years, working across healthcare, technology, charity and manufacturing clients.
Kirsty Buckley has also been promoted, stepping up to Senior Creative Manager. She has spent three years at Embrace and has led brand, creative and digital projects for national charities and global B2B organisations.
The agency has also recruited Chelsea Howe as Senior Marketing Account Manager. She joins from roles at McCann, Havas and Ashfield, bringing experience across healthcare and manufacturing accounts.
Becky Reardon, Managing Director, said: “Strengthening our senior-level management expertise was a natural step to support the strategic, high-performance solutions we’re delivering to clients. We always want our partnerships with clients to have real impact and understanding the commercial objectives and aligning the most effective brand and activation strategies is essential. When clients partner with us, they know that they will get the level of experience needed to deliver results with agility”.
The appointments form part of Embrace’s wider focus on investing in senior talent as it enters its next phase of growth, with the agency aiming to further strengthen its offer to national and global B2B and not-for-profit organisations.
