Subscribe to the daily newsletter.

Channel 4 pilots first dedicated FAST channel

Channel 4 is launching its first Free Ad-Supported Television (FAST) channel in the UK.

MAFS Live will be a FAST channel dedicated to Married at First Sight UK, allowing fans to watch back-to-back episodes from Series 6 to 8.

It will be available on Channel 4 streaming across web browsers, mobile devices, and tablets.

“FAST is swiftly becoming a popular feature with viewers across the globe and we’re excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show,” explained Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall.

The 2 month pilot is aimed at gauging viewer appetite for the format and during the period Channel 4 will closely monitor viewer engagement, tracking views and user behaviour to gain insights to inform its future FAST strategy.

Earlier this year, Channel 4 struck deals with streaming platforms Tubi, Plex and Xumo Play which carried two FAST channels – 4Adventure and 4Emergency – to host Channel 4 content and other programming in the US.

“After a successful launch in the Summer, we are continuing to grow our FAST strategy in the US in partnership with a number of platforms, with our most recent launch this week on Google TV,” continued Wall.

Related News

Related Jobs

Digital Marketing Consultant

BDB

Head of Production

THG Studios

Design Director

Creative Spark Ltd