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Brazen is in the dog house

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Brazen has been appointed by Butcher’s Nourishing Food for Dogs.

The agency will undertake campaign activity to support the brand’s new Healthy Heart range, as well as handle press office and influencer programmes to support its full breadth of products.

Brazen is delivering not one, but two, campaigns around Valentine’s Day. The first was a partnership with reality star and dog lover Olivia Attwood to launch a personalised can giveaway and a collection of cards for dogs, with sales benefitting Butcher’s Nourish Every Dog charity programme.

The second, which launches today, sees TOWIE’s Pete Wicks recreate the nation’s favourite’s romantic movie culture moments, including scenes from An Officer and a Gentleman, Grease and Bridgerton, alongside his dog Eric. Dog owners across the country are encouraged to post similar content on social media for the chance to win a cash prize and supplies of their new Healthy Heart range.

Brazen was selected by Butcher’s Nourishing Food for Dogs after impressing with its creativity and results-driven approach, as well of course, its love of four legged friends.

Client director at Brazen, Peter Burling, said: “As an agency of dog lovers, Butcher’s Nourishing Food for Dogs is the perfect partner for us. Combining eye-catching campaigns with a hardworking press office function is, perhaps, what we’re best known for and the team is enjoying the creative freedom Butcher’s approach to its marketing provides. We can’t wait for more of the same and to continue supporting the brand’s position as a category leader and innovator within the pet care sector.”

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