Brand design consultancy Brandon has launched a modern visual identity for Bob Martin, the pet care brand.
Pets Choice-owned Bob Martin appointed the Altrincham-based consultancy to address perceived issues with the brand feeling old-fashioned and consumers struggling to differentiate between products.
The Blackburn-headquartered parent company, as part of a wider channel strategy, was interested in reengaging with retailers and driving future growth opportunities, specifically among younger pet owners.
In 2020, Brandon completed a rebrand for another of Pets Choice’s portfolio, revealing a new identity for Webbox Naturals.
