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Bolton Wanderers names new sponsor


Victorian Plumbing has signed its first football deal, as it becomes Bolton Wanderers’ principle sponsor.

The multi-year deal means the online bathroom specialist will be official shirt sponsor for the next 3 seasons at the Toughsheet.

“We’re hugely excited to announce this partnership with Bolton Wanderers and are looking forward to becoming deeply aligned over the next three years,” said Joe Pascoe, Chief Marketing Officer at Victorian Plumbing.

“This marks a major advancement in our distinctive marketing approach and for our first ever sports marketing campaign, we couldn’t have found a better partner; Bolton Wanderers’ passionate fan base and community focused approach to football is something we at Victorian Plumbing admire.

“We’re looking forward to getting to know the Wanderers fans in the coming 2023/24 season.”

Victorian Plumbing is based in Skelmersdale and said it had a “natural affinity” with the League One side’s values and community-centred ethos.

“We are thrilled to be entering a three-year commercial partnership with Victorian Plumbing,” said Neil Hart, Chief Executive Officer at Bolton Wanderers.

“They are an incredibly impressive company with a huge national presence – but their values remain rooted firmly in community. For those reasons, we felt this was a brand we wanted to align ourselves with for the longer term and we are delighted they are now on board for the next three years.

“This is another landmark sponsorship deal for the Club and a further example of how we are continuing to expand our growing commercial portfolio, working in new and innovative ways to maximise the huge potential of Bolton Wanderers.  

“We look forward to working closely with them in the coming seasons and to bringing this fantastic partnership to life with unique and exciting activations.”

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