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Bluestone National Park appoints digital partner


Bluestone National Park Resort in West Wales has appointed a Manchester agency to implements its new digital change programme.

The Pembrokeshire holiday destination will be working with Code to implement new digital systems, update its technology and deliver new digital experience for guests.

“The team at Code has a clear understanding of our sector and needs, with in-depth customer research and testing of value-driven changes to elevate our digital presence, this all supports our ambition to embrace new digital technologies to create a best-in class guest experience,” said Pamela McNamara, Commercial Director of Bluestone.

Code has already created a digital strategy, looking at the design and build of a range of digital products, including a new booking system.

“Bluestone has lots of fantastic things to offer holiday makers both on resort and within the surrounding areas of beautiful Pembrokeshire,” added Gemma Handley, Commercial Director at Code Computerlove.

“The next stage in our partnership is to execute against the digital strategy we’ve developed by creating a unique and market-leading digital experience for them and their customers with the team here at Code acting as their extended digital team.

“The past year has been challenging for everyone in the hospitality industry and we look forward to supporting Bluestone on this next phase of their journey.”

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