Garden retailer J Parker’s has appointed Leeds digital marketing agency, Wolfenden, to cultivate a digital PR strategy to sow the seeds for further brand growth following a competitive pitch process.
The Manchester-based family business, which was first established in 1933, prides itself on sharing a genuine enthusiasm for gardening with its customers. The retailer has seen a huge surge in growth over recent years, following its expansion of production facilities in 2021, which helped facilitate the business in dispatching more nursery-fresh plants and bulbs direct to customers than ever before.
Wanting to expand its brand reach further, Wolfenden’s digital PR offering was chosen based on the strong strategy the agency proposed, along with the strength of the teams’ experience in aligning effective digital PR strategies with wider business goals.
The implementation of Wolfenden’s Digital PR strategy has had an immediate impact, with the PR team surpassing its quarterly KPIs in the first six weeks of the campaign. The approach has already started to build awareness within highly relevant audiences for the heritage brand, providing expert knowledge to sector-specific and national publications including the likes of Ideal Home, Woman and Home and The Express.
Jonathan Bracewell, group head of marketing at J Parker’s said: “With our continued and growing success, we wanted an agency to support us in taking the brand to the next level. As a family business, finding an agency partner that could truly be an extension of our team was important to us. We needed an agency that could not only add real value to our business, but also understand our ethos and channel this through their approach. Our team are proud of everything we’ve built here at J Parker’s, we’re excited to see our growth continue as we look to bring our fantastic products to even more consumers.”
Daisy Wolfenden, managing director at Wolfenden, added: “The opportunity to work with J Parker’s is a particularly exciting one for the team, and from the first meeting we knew that our two companies coming together was a brilliant match. The pride that the J Parker’s team have in their business is hugely inspiring and we are thrilled to be building a progressive digital PR strategy for them to support their business goals.”
