Channel 4 is bringing all its digital, social, and linear channels together under one single brand as All 4 becomes simply ‘Channel 4’, highlighting the broadcaster’s streaming-first commitment for the digital age.
Channel 4 promises a more seamless and connected viewing experience across all of its services and platforms. Whether they choose to stream or watch live, viewers only need to navigate to one single destination ‘Channel 4’ to easily find and watch the very best free entertainment available in the UK.
Channel 4 commissioned design consultancy Pentagram to collaborate with its award-winning in-house creative agency 4creative to develop a new cohesive brand identity.
Amidst an increasingly crowded digital content world of available, the entirely new design identity stretches across all of Channel 4’s streaming and linear services to help audiences easily recognise and find their favourite content and programmes from the channel.
As a starting point, Channel 4’s iconic blocks have been brought back together after eight years apart, placing the instantly recognisable Lambie-Nairn ‘4’ logo back at its heart.
