The Yorkshire and Humber Adoption Consortium has appointed BJL to kick-start an integrated campaign targeting prospective adoptive families across the region.
The consortium, led by Doncaster Council, is one of many across the UK which has been awarded Government funding to increase the numbers of people with an interest in adopting.
Recruiting for agencies to run campaigns is also going on across the north west.
Tasked with raising awareness of the viability of adoption for people from all walks of life, the campaign from the Manchester agency aims to dispel the untruths which can put people off entering, or seeing through, the adoption process.
BJL group account director, Rebecca Hardy, said: “This is such a rewarding campaign to be given the opportunity to work on, helping to change the lives of parents and children who stand to benefit immeasurably over the years as a result of this activity.
“By helping people to understand how rich and varied family life in modern day Britain is, we’re hopeful that more and more people in Yorkshire and Humber and beyond will consider the life changing virtues of adoption as a fantastic way to start or grow their family.”
The brief was won following a competitive four way pitch, and is anchored in BJL’s new brand Being Family – which for the first time will bring together all adoption agencies across Yorkshire and Humber under one umbrella.
Yorkshire and Humber Adoption Consortium, Nic Haughton said they were ‘bowled over by their enthusiasm and passion for this project.’
“We’re very much looking forward to working with them for the benefit of families across Yorkshire & Humber,” he added.
