Fronted by Bolton Council, the campaign will utilise money given across local authorities in the north west via an Adoption Reform Grant – one of the measures which the Government announced to tackle a backlog of children waiting to be adopted back in January.
The website for the tender bid says “22 of the 23 local authorities in the North West have agreed for a proportion of this (grant) to be used to develop a regional marketing campaign to take place to encourage more people in the North West to consider adoption.”
The initial creative brief will need to be delivered within a budget of £75,000, and needs to address the short fall in adoptive families for children in the North West and will need to help develop a regional brand for the group of authorities, a TV ad, website, PR and other supporting materials.
The deadline for expression of interest is 4pm on Friday, 1 November. Full details can be found at the website here.