Manchester’s Kilogramme Animation Studio has produced the first cinema advert for Veganuary, featuring legendary creature Bigfoot cutting out animal products.
The 60-second advert was broadcast in more than 500 cinemas from Boxing Day until New Year’s Day. Its central character was voiced by Oscar-nominated actor James Cromwell – star of not only Succession but also Babe.
In ‘Cut Your Carbon BIG-Footprint’, the creature, despite his isolation, realises his connection to the rest of the world and its environmental difficulties, and decides to change his diet with the help of Veganuary as a result.
