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The Behaviours Agency wins Aggregate Industries pitch


Aggregate Industries has re-appointed The Behaviours Agency following a competitive pitch process.

It has been its retained agency since 2017 and the new contract, to be its lead strategic and creative agency, is for a further 3 years.

“We’re delighted to be able to continue working with Aggregate Industries,” said Sue Benson, Managing Director of The Behaviours Agency.

“As one of our longest serving clients, we’ve developed a strong understanding of the business, not to mention a happy relationship with the team. So we can’t wait to build on what we have done to date.”

The Manchester company will handle both the B2B and B2C sides of the business.

“We were really impressed with how The Behaviours Agency planned to go about evolving how it works with us as well as their ability to produce really strong creative ideas for our products and services,” explained Ioana Borangic, Head of Marketing Communications at Aggregate Industries.

“Their approach continues to benefit the team here, and we’re excited to see where the next stage of our relationship takes our business”.

Aggregate Industries is one of the country’s largest construction companies.

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